Wednesday, January 14, 2009

Fashion's Reaction to Recession

Chris Rock is a snazzy dresserI work in fashion (yeah I'm as shocked as you are) and next year's lines are more somber with fewer crazy prints and more plaids. We're focusing more on wardrobe staples and cost instead of cuteness - sad yet practical.

Escape Brooklyn posted a link to How the Greatest Depression Can Benefit Single Women. From the article:

For all of the worry and fear the Greatest Depression has inflicted on us thus far, it has also, in some ways, been kind of good for some things. For instance, a lot of things that weren't available to decent, hard-working New Yorkers of non-preposterous income brackets are now much more accessible: Real-estate prices have gone down, nice restaurants are offering specials, Barneys New York is having awesome sales.

The same day Sharon Rose posted this Versace quote:

"Our regular client was not queuing on January 3-4 in Milan or Rome but was on the slopes in St Moritz or on a boat in the Caribbean," he said. "We want to offer a real luxury and not to open our doors to the consumption of young girls who can put the designer handbag of their dreams on their arm with less than 300 Euros. We are not interested in that."

So it seems like Versace isn't feeling much of an economic crunch yet. Either consumers are saving to invest in quality products or their staple client base is so loaded (as the article implies) that their shopping patterns won't change at all.

Reminds me of that Chris Rock bit on wealth:
"Shaq is rich. The guy who signs his check is wealthy. Here you go Shaq! Go buy yourself a bouncin' car. Bling Bling! If Bill Gates woke up with Oprah's money, he'd throw himself out the motherfucking window and slit his throat on the way down."

I can't find the rest of the quote but he talks about wealth that can't be squandered. He's talking about the people who own penicillin or the color yellow. The kind of people who can afford Versace in 2009 ;)


Ryan said...

All I know is that this Great Depression will put me on the cutting edge of fashion.

- Solid color pocket tees
- Functional, yet nifty, hat
- Off brand jeans
- Clip on sunglasses (as opposed to thousand dollar designer prescription ones).
- The ability not to care which goes with which so long as its clean and I don't have to run the washer till the end of the week.

I'm hip, I'm chic!

Anny said...

Back in my day we called it grunge and blamed Kurt Cobain.

Sharon Rose said...

Hi there-thanks for the shout out, its amazing how the recession apparently just does not register on some peoples agendas!!